As is well known, our tourism, culture, sports, health, and elderly care industries have always been the five major happiness industries, and these economic industries are also important parts of driving economic growth and promoting overall consumption upgrading. We can find that bicycles serve as hubs, and the bicycle industry plays an important role. As a part of the happiness industry, both emerging bicycle and traditional bicycle brands are showing a rapid development trend overall.

Taking the traditional bicycle industry as an example, unlike the dismal offline sales situation of many traditional physical bicycle brands, in the past two years, online bicycle e-commerce has developed rapidly. More people are accustomed to purchasing various bicycles online, which has led to more bicycle brands entering major e-commerce platforms, Even some high-end bicycle brands and even top bicycle brands in the world's bicycle brand rankings are unwilling to follow suit and continue to make efforts on e-commerce platforms.

With the rapid development of the economy and society, the structure of the bicycle industry has been adjusted and the consumption structure has been upgraded. The market mechanism has demonstrated a strong role in meeting demand, allocating resources, and guiding expectations. Industry types around factors such as health and fitness, bicycle entertainment, and event reporting are constantly emerging in the market. The bicycle industry is constantly valued by consumers and has also become an important driving force for local economic development, The entire bicycle industry is showing a steady development trend.

In order to gain a deeper understanding of the development trend of bicycles in China, the editor specifically contacted industry veterans and the head of the sports and fitness bicycle brand in China. He has insights into the issue of traditional bicycle retail industry transforming to online. He first affirmed that e-commerce is the trend of development and will maintain a rapid growth momentum in the next three to five years, It also confirms the necessity and urgency of transforming the physical bicycle and bicycle industry.

Subsequently, the editor consulted the person in charge of the Chinese region on the development of Chinese bicycle brand events. He believed that the bicycle industry is a hub industry that directly or indirectly drives the consumption growth of urban tourism, services, catering, transportation and other industries.

In the interview, the person in charge of the China region stated that in the process of the development of the bicycle industry, the popularity of bicycles has been continuously increasing, and the per capita usage rate is still in the process of increasing. Therefore, increasing user experience has become an important task for major enterprises.

At the end of the interview, the person in charge of the China region summarized that the bicycle industry has taken us onto the path of happiness and health. Major bicycle enterprise brands are also constantly exploring effective integration paths between government promotion, fund guidance, and capital support, which is bound to gather popularity and make important contributions to enhancing urban vitality and promoting industrial development